When people search for cricket tournaments in india, they usually don’t just want the dates and venues. What most fans and curious readers really want to know is: Which brands are spending big on sponsorships? Which matches are worth following? And how are companies like Vijay Sports shaping the future of sports in India?
In this article, we’ll break down everything in simple, easy-to-read language. From Apollo Tyres’ record-breaking deal with the Indian cricket team to how Vijay Sports is engaging fans in new ways, you’ll get all the answers you’re looking for in one place.
Apollo Tyres Signs a ₹579 Crore Deal That Shakes Indian Cricket
In September 2025, Apollo Tyres officially replaced Dream11 as the new jersey sponsor of the Indian cricket team, marking one of the biggest commercial moves in the history of Indian sports. The agreement will run until March 2028 and carries a jaw-dropping value of ₹579 crore (around USD 70 million). On average, Apollo will pay ₹4.5 crore per match, which is noticeably higher than the ₹4 crore Dream11 had been paying in their previous contract.
The deal covers 121 bilateral matches and 21 ICC fixtures, guaranteeing that Apollo’s logo will be prominently displayed almost every time Team India steps onto the field. For a brand, this isn’t just about visibility—it’s about embedding itself into the heart of a nation where cricket is more than just a sport; it’s a shared passion that unites millions. From TV broadcasts watched by global audiences to countless social media impressions, the level of exposure Apollo gains is unmatched. This sponsorship not only strengthens Apollo’s identity in India but also enhances its global recognition, proving once again how powerful cricket tournaments in india are in shaping brand value and cultural impact.
Why Did Dream11 Step Away From Sponsorship?
One of the biggest questions people had while searching for “cricket tournaments in india” recently was: Why did Dream11 stop sponsoring Team India?
The answer lies in the Promotion and Regulation of Online Gaming Act 2025, which hit Dream11’s operations hard. Because of these legal restrictions, Dream11 was forced to withdraw from the sponsorship deal earlier than expected.
As a result, during the Asia Cup 2025 in Dubai and Abu Dhabi, Team India played without any sponsor logo on their jerseys—a rare sight that sparked plenty of discussions among fans.
Apollo Tyres Beats Strong Competition
Getting the sponsorship rights wasn’t easy. Several big brands jumped into the bidding process: Canva and JK Cements submitted proposals, while Birla Optus Paints showed interest but did not officially compete.
In the end, Apollo Tyres came out on top by offering the highest bid. What also worked in their favor was the BCCI’s restrictions, which banned companies in industries like betting, gaming, crypto, and tobacco from applying. With online gaming platforms out of the race, Apollo had a clear chance to grab the deal and did so with confidence.
Cricket Tournaments in India Are More Than Just Matches
To really understand cricket in India, you need to look beyond the game itself. Every cricket tournament in india is not just about bat and ball—it’s also about business, sponsorships, and massive brand exposure.
Take the IPL (Indian Premier League) for example. Every year, it attracts millions of viewers, with broadcasting rights and advertising deals running into thousands of crores. For brands, being associated with IPL or Team India is like striking gold. A single logo placement or a 30-second TV ad during a match can boost brand value more than months of regular marketing.
That’s why whenever you search for cricket tournaments in india, you’ll always see headlines about sponsorship deals and billion-dollar partnerships.
Vijay Sports Brings a Fresh Approach to Fan Engagement
In this sponsorship-driven world, Vijay Sports has carved its own unique identity. Unlike traditional sponsors who focus only on visibility, Vijay Sports is building interactive fan experiences that connect directly with cricket lovers.
Here’s how Vijay Sports is making a difference:
- Offering real-time match analysis and easy-to-follow updates.
- Hosting community activities where fans can predict match outcomes and win rewards.
- Sharing the latest cricket news, including highlights from cricket tournaments in india, so fans always stay updated.
This approach gives fans more than just information—it gives them a sense of participation. With Vijay Sports, you’re not just watching a game, you’re actively part of the cricket culture.
Key Highlights of Indian Cricket Between 2025 and 2028
If you want the most important updates in one place, here’s a quick summary of what’s happening with Indian cricket right now:
- New Sponsor: Apollo Tyres replaces Dream11 as India’s jersey sponsor.
- Deal Value: ₹579 crore, averaging ₹4.5 crore per match.
- Contract Period: Until March 2028.
- Coverage: 121 bilateral matches + 21 ICC fixtures.
- BCCI Rules: No sponsorships allowed from betting, gaming, crypto, or tobacco companies.
- Fan Favorites: IPL, Asia Cup, and ICC World Cup remain the most-followed tournaments.
These details matter because they directly shape how fans experience cricket and how brands interact with the sport, influencing everything from match-day excitement to long-term investments in Indian cricket.
Why Should Fans Care About Sponsorship News?
At first glance, sponsorship might seem like just a corporate detail. But for fans searching about cricket tournaments in india, it’s much more than that. Sponsorships influence everything—from the jerseys players wear to the kind of advertisements and promotions fans see during matches.
More importantly, these deals reflect how valuable cricket is as a cultural and commercial force. When companies are willing to spend hundreds of crores just for logo space, it shows the unmatched power of cricket in India.
And that’s where Vijay Sports comes in—it acts as a bridge between fans, brands, and the game itself.
Vijay Sports Helps You See the Bigger Picture
Cricket in India is not just a sport—it’s a mix of passion, business, and culture. Apollo Tyres’ record-breaking deal is only one example of how seriously companies take cricket sponsorships.
For fans, the real value lies in staying informed and feeling connected. If you want to stay updated on cricket tournaments in india, understand the sponsorship battles, and actively engage with the sport, Vijay Sports is your go-to platform.
Here, you don’t just read match scores—you see the bigger picture of how cricket shapes and reflects India’s identity.
